The Midcounties Co-operative
Online Doctor Branding
Brand Strategy, Brand Identity, Logo, Tone of Voice, Brand assets such as photography, icons, email communications.
The online doctor service was not attracting new consumers and as the market place was fast becoming more competitive. It was important to differentiate from competitors with a brand identity, demonstrating the co-operatives core values. We developed the tone of voice alongside a brand identity- that used a simple device allowing consumers and doctors to converse about embarrassing treatments in a sympathetic manner, whilst highlighting the benefits of the service.
Since the new brand has been launched the service has seen an uplift in sales of 23%.