Brand Strategy, Brand Identity, Logo, Tone of Voice, Brand assets such as photography, icons, email communications.

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The online doctor service was not attracting new consumers and as the market place was fast becoming more competitive. It was important to differentiate from competitors with a brand identity, demonstrating the co-operatives core values. We developed the tone of voice alongside a brand identity- that used a simple device allowing consumers and doctors to converse about embarrassing treatments in a sympathetic manner, whilst highlighting the benefits of the service.  

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Since the new brand has been launched the service has seen an uplift in sales of 23%.