The Leukaemia & Intensive Chemotherapy Fund
Branding and Communications
The Leukaemia & Intensive Chemotherapy Fund was not being recognised in around Gloucestershire. They needed help in establishing a consistent brand across all touchpoints, to create standout in the competitive fundraising marketplace.
Donors also found it was unclear what services Linc provided to cancer patients, the website was rarely being used, as information was hard to find.
We helped define Linc's mission, redesigned event literature and the website, making it easier to find information for patients and donors. The brand used the Linc blue and introduced orange for anything that requires a supporters action- donate, get involved, sponsor or to buy a product.
Since the rebrand Linc's corporate sponsorship has increased and attendance to events, plus the much needed donor income for the campaigns.
“Brookes and Brookes were instrumental in the rebranding of the charity. The update of the website and uniform marketing material has raised the profile of the charity and we are extremely pleased with the results." Claire Charlton- Head of Fundraising LINC.