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Brookes and Brookes is a trading name of Brookes and Brookes Limited. Registered in England & Wales:7337246. Registered Office: Atelier B1 The Old Brewery Lodway Pill Bristol BS20 0DH

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Optima Technology Solutions

Brand Identity

Brand strategy, identity, illustration, communication materials - corporate brochure, product brochures, website design and programming, newsletter, exhibition stands, e-communications.

Working closely with the client to develop a brand identity for a new emerging visionary IT company, wanting to differentiate and stand out from the category norms of the IT sector.

The identity is based on binary code (dots and dashes) a familiar IT language among techies, but given a contemporary twist and approachable humour to appeal to non techies alike. The key differentiating beliefs of the company are brought out in the use of illustrations seen throughout the materials.

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