top of page
Optima Technology Solutions

Brand Identity

Brand strategy, identity, illustration, communication materials - corporate brochure, product brochures, website design and programming, newsletter, exhibition stands, e-communications.

Working closely with the client to develop a brand identity for a new emerging visionary IT company, wanting to differentiate and stand out from the category norms of the IT sector.

The identity is based on binary code (dots and dashes) a familiar IT language among techies, but given a contemporary twist and approachable humour to appeal to non techies alike. The key differentiating beliefs of the company are brought out in the use of illustrations seen throughout the materials.

bottom of page